The numbers for Incarnate finally showed up and I can see why they were not in a rush to publish them. The film pulled in just $120,000 during midnight shows yesterday. That’s not the worst we’ve seen for a semi-wide or wider release, but it is close. In fact, it is so low that it is hard to find a good comparison. The three recent horror / thrillers we used as comparisons didn’t have previews or didn’t release preview box office numbers. Nearly ever horror / thriller released this summer was a hit, except The Darkness. That film earned $206,000 during its previews on its way to a $4.95 million opening weekend. If the two films had the same legs, then Incarnate will pull in $3 million this weekend. I think that’s on the high end of its box office potential.
