The numbers for Incarnate finally showed up and I can see why they were not in a rush to publish them. The film pulled in just $120,000 during midnight shows yesterday. That’s not the worst we’ve seen for a semi-wide or wider release, but it is close. In fact, it is so low that it is hard to find a good comparison. The three recent horror / thrillers we used as comparisons didn’t have previews or didn’t release preview box office numbers. Nearly ever horror / thriller released this summer was a hit, except The Darkness. That film earned $206,000 during its previews on its way to a $4.95 million opening weekend. If the two films had the same legs, then Incarnate will pull in $3 million this weekend. I think that’s on the high end of its box office potential.
Usually, numbers for midnight previews show up early in the money, Pacific time. It’s rapidly closing in on Noon and we still have nothing for Incarnate. This is a terrible sign and is suggests our low expectations might not be low enough. Its review are starting to trickle in and they are also terrible, but we’ve seen worse this fall. On a side note, while we don’t have numbers for Incarnate, we did get numbers for Believe, which is opening in limited release. The film pulled in just $12,210 in 349 theaters. The film is very likely going to miss the Mendoza Line over the weekend.
Taked from: http://www.the-numbers.com
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